Tired of your elected officials? You see gridlock, broken promises, and policies that ignore regular people. It’s easy to think, “I could do better.” But before you jump in and run for office, know the real demands.
In her practical book GONNA RUN: MAKING THE DECISION TO RUN FOR PUBLIC OFFICE, author Sheila Christensen shares honest lessons from her own campaigns. She explains why running takes far more than frustration.
Start by checking your motives. Running requires a huge drive. You’ll spend hours knocking on doors. Your whole life’s past mistakes and finances go public. You need volunteers for boring tasks like stuffing envelopes or making calls.
Family support matters most. Campaigns eat time. Women often hear, “Who will watch your kids?” Everyone must accept less family time. Jobs or businesses can suffer too.
Campaigns cost money. You don’t need to be rich, but you must ask boldly for donations. Start with your Christmas card list. Never limit asks to small amounts, keep doors open for bigger gifts.
Gender Matters, But Both Sides Face Challenges
Men often benefit from views of strong leadership. Women gain from media interest and connecting on issues like education, health care, and family needs. Yet women must address “people issues” strongly while winning votes from everyone.
The work is endless. Write a clear strategy. Research your opponent and yourself for weaknesses. Master speaking to show character and calm. Use tools like yard signs, mailings, and door-to-door visits. Door-knocking wins votes best. Knock on every door. Leave strong impressions. Expect some rejections.
Fundraising never stops. Host house parties. Build peer pressure. Run events. Media endorsements help sway undecided voters. Attacks require thick skin.
Election Day brings highs or lows. Win or lose, wrap up: pay debts, thank helpers, review what worked. Losing hurts like a major loss. Yet many find it addictive and try again.
Frustrated? Read GONNA RUN first. It’s a no-nonsense guide. Running isn’t for the faint-hearted. It demands endurance, charisma, and humor. Ready to sacrifice? Know the full demands before you start.