The decision to run for public office is one of the most transformative choices you can make. It’s not just about politics; it’s about stepping into a role of leadership, responsibility, and public service. But before you print campaign flyers or schedule your first fundraiser, Sheila Christensen, author of Gonna ‽ Run: Making the Decision to Run for Public Office suggests taking a hard look at what it really means to lead.
Running for office is exciting and inspiring, but it’s also demanding, mentally, emotionally, financially, and personally. That’s why Sheila emphasizes the importance of a personal checklist—a series of honest questions and considerations every potential candidate should work through before announcing their campaign.
Here’s what to include on your checklist if you think you’re ready to lead:
1. What’s Your “Why”?
Sheila makes it clear: passion fuels campaigns, but purpose sustains them. Before you run, ask yourself: Why do I want to do this? Is it anger over a current issue, a desire to represent underheard voices, or a belief that you can bring real solutions? Whatever your reason, it must be strong enough to carry you through long days, harsh criticism, and the uncertainty of election results.
2. Are You Ready for the Personal Sacrifices?
Campaigning isn’t a 9-to-5 commitment. It consumes evenings, weekends, and family time. Sheila shares candid examples of candidates whose marriages, jobs, and health were tested by the demands of political life. Before you run, talk openly with your family. Are they ready for you to miss dinners, handle more household duties, or endure public scrutiny? Their support isn’t optional; it’s essential.
3. Can You Handle the Spotlight?
Public office invites public judgment. From your past decisions to your social media history, everything is fair game. Sheila advises candidates to research themselves before opponents review their work history, finances, public records, and even old newspaper mentions. Being prepared for criticism and knowing how to respond shows emotional strength and leadership maturity.
4. Do You Have the Time and Energy?
Campaigning means door-to-door visits, phone calls, speeches, fundraising events, and countless meetings. It requires stamina and resilience. Sheila stresses the importance of realistic scheduling and self-care. If you’re already stretched thin, think carefully about whether you can give a campaign the attention it needs.
5. How’s Your Financial Game Plan?
Campaigns cost money—sometimes a lot of it. While you don’t have to be wealthy to run, you do need a strategy for fundraising. Sheila offers practical advice on everything from personal donor lists to hosting events and writing effective fundraising letters. If asking for money makes you uncomfortable, this might be one of your biggest hurdles.
6. What’s Your Public Image?
First impressions matter. Your appearance, communication style, and body language all influence voter perception. Sheila points out that candidates need to project character, composure, and competence at every event. That means dressing appropriately, speaking clearly, and staying calm even when debates get heated or criticism feels personal.
7. Are You a Good Listener?
Leadership isn’t just about talking; it’s about understanding the people you hope to represent. Sheila encourages candidates to attend community meetings, talk to local leaders, and truly listen to voters’ concerns. The best campaigns are built on relationships, not just speeches.
8. Do You Have a Support Network?
Behind every successful candidate is a team of volunteers, advisors, friends, and family who help with everything from strategy to stuffing envelopes. Sheila highlights the importance of recruiting people who share your vision and can bring skills to the table, whether it’s fundraising, communications, or event planning.
9. How Will You Handle Losing?
Not every campaign ends in victory. Sheila writes candidly about the emotional side of losing an election—and how some candidates come back stronger in future races. Before you run, prepare yourself mentally for both outcomes. The experience itself can be transformative, even if the results aren’t what you hoped.
The Big Picture: Leadership Starts Before the Campaign
Sheila Christensen’s Gonna ‽ Run isn’t just a how-to guide for winning elections—it’s a reality check for anyone considering the leap into public service. By walking through this personal checklist, you’ll gain clarity on whether you’re truly ready to lead.
Running for office changes everything from your daily schedule to your sense of purpose. It’s demanding, sometimes exhausting, but also deeply rewarding for those who approach it with honesty, preparation, and commitment.
So before you say, “I’m running,” take time to ask yourself these questions. The voters deserve a ready leader. More importantly, you deserve to know you’re prepared for the journey ahead.