Running for public office is a noble endeavor. It’s a chance to serve your community, influence policy, and make a tangible difference in people’s lives. But before you dive in, it’s crucial to understand what you’re signing up for. Sheila Christensen’s book, Gonna Run: Making the Decision to Run for Public Office, offers a candid look at the challenges and rewards of political campaigns. Here’s a realistic but encouraging breakdown of what it truly takes to run—and win.
The Decision to Run: More Than Just Ambition
The first question to ask yourself is: Why do I want to run? Christensen emphasizes that motives matter. Are you running because you’re passionate about an issue, or because you crave the title? Voters can sense authenticity. If your goal is to serve rather than to be served, you’re on the right track.
But passion alone isn’t enough. Running for office requires:
- Time: Campaigns demand long hours—door-knocking, fundraising, attending events, and more.
- Sacrifice: Your personal life, career, and even relationships may take a backseat.
- Thick Skin: Criticism comes with the territory. Are you prepared for public scrutiny?
The Financial Realities: Campaigns Aren’t Cheap
One of the biggest hurdles? Money. Christensen notes that campaigns are expensive, but you don’t need to be wealthy to run. What you do need is the willingness to ask for financial support—repeatedly. Fundraising is a grind, whether through direct mail, phone calls, or events.
Key takeaways:
- Start with your network: Friends, family, and professional contacts are your first donors.
- Every dollar counts: Even small contributions add up.
- Budget wisely: Overspending early can leave you broke when you need funds most.
The Personal Toll: Are You Ready for the Spotlight?
Running for office means your life becomes an open book. Past mistakes, financial records, and even family members may come under scrutiny. As Christensen warns, “If you have skeletons in your closet, now is not the time to pretend they don’t exist.”
For women, the scrutiny can be even harsher. Questions like “Who will take care of your family?” still arise, highlighting lingering double standards. But women also bring unique strengths—empathy, attention to detail, and often stronger grassroots support.
Building a Winning Campaign
A successful campaign hinges on strategy, teamwork, and relentless effort. Christensen breaks it down:
1. Assemble Your Team
- A campaign manager, treasurer, and volunteers are essential.
- Avoid hiring friends just because they’re loyal; experience matters.
2. Know Your Audience
- Research voter demographics and past election results.
- Tailor your message to local concerns.
3. Master the Ground Game
- Door-to-door campaigning is irreplaceable. Voters remember a handshake.
- Yard signs, mailers, and local events keep your name visible.
4. Handle the Media
- Press coverage can make or break you. Stay accessible and professional.
- Negative attacks will happen. Respond with facts, not emotion.
The Emotional Rollercoaster
Winning feels incredible. Losing? It’s compared to “divorce or death of a spouse,” Christensen writes. The key is resilience. Many successful politicians lost their first race—what mattered was that they tried again.
Final Thoughts: Is It Worth It?
Running for office isn’t for the faint of heart. It’s exhausting, expensive, and emotionally taxing. But if you’re driven by a genuine desire to serve and the grit to see it through, the impact you can make is immeasurable.
As Christensen puts it: “It’s like childbirth—painful at the time, but the reward makes it worth it.”
So, do you still think you can make a difference? If the answer is yes, then it’s time to get to work. The world needs more people willing to step up, fight for their beliefs, and serve their communities—no matter how tough the road may be.